Arbitrum has partnered with blockchain data platform Kaito to introduce Yap-to-Earn campaign, offering a total of 400,000 ARB tokens over three months to users who post content about Arbitrum on social media.
The campaign aims to encourage active participation by rewarding users for sharing relevant and insightful posts on X.
The campaign runs from late May until the end of August 2025 and is structured around monthly themes relating to different aspects of the Arbitrum ecosystem.
What is Yap to Earn?
Yap to Earn is a rewards campaign launched jointly by Arbitrum and Kaito.
Instead of rewarding users for playing games or trading tokens, it compensates those who create thoughtful content about Arbitrum on social media. The campaign allocates 400,000 ARB tokens to be shared among the top contributors over a three-month period.
It is divided into three monthly themes—decentralised finance (DeFi), Arbitrum chains, and artificial intelligence —to focus discussion on different parts of the ecosystem.
How to participate in the campaign?
To take part, users need to connect their X account to Kaito’s Yaps platform. Every post related to Arbitrum that a user shares is evaluated by Kaito’s AI system. The system scores posts based on how often users post, the level of engagement their content receives (likes, replies, retweets), and the relevance and insightfulness of the post. These points accumulate and determine the user’s position on a public leaderboard.
Participants can start posting immediately, and posts made before the announcement of monthly themes still count toward the rewards. Each month, the top 50 contributors based on points receive a share of the allocated ARB tokens.
The campaign runs from 27 May to 31 August 2025, with tokens distributed across the following periods:
- 27 May to 30 June: 126,000 ARB tokens
- 1 July to 31 July: 111,000 ARB tokens
- 1 August to 31 August: 111,000 ARB tokens
A separate pool of 50,000 ARB tokens is reserved for content created in languages other than English, promoting wider community participation.
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