Bored & Hungry, the fast-casual restaurant chain known for its unique concept built around the Bored Ape Yacht Club (BAYC) IP, is opening its fourth store in Manila, Philippines.
Set to launch on March 1, 2025, the new location will be in Opus Mall, Bridgetown, Pasig. This addition marks a significant milestone for the brand, which has already established a strong presence in Manila with three other stores.
As the company continues to expand globally, this opening highlights Bored & Hungry’s growth in the Southeast Asian market and beyond.
What is Bored & Hungry?
Founded on the premise of blending the worlds of digital culture and physical dining, Bored & Hungry has quickly become a noteworthy player in the restaurant industry.
The brand’s concept is deeply rooted in the NFT world, with its branding and atmosphere centred around the Bored Ape Yacht Club‘s iconic collection. The restaurants offer a menu of elevated comfort foods, attracting fans of BAYC and newcomers alike who are intrigued by the fusion of food and digital culture.
Since its first store launch in 2022, Bored & Hungry has expanded rapidly, with permanent locations in the Philippines, South Korea, and an upcoming store in Malaysia.
What’s next to Bored & Hungry?
With the opening of its Pasig store, Bored & Hungry’s global store count will rise to seven.
The Philippines remains a core market for the brand, with existing stores in Rockwell, Quezon City, and Bonifacio Global City. Beyond this, Bored & Hungry has aggressive expansion plans, including new locations in South Korea and Malaysia. As the brand gains momentum, it seems poised to capitalise on the growing interest in NFTs and blockchain technology, exploring new ways to merge the digital and physical worlds.
The future of Bored & Hungry looks promising, with more stores and innovative concepts in the works.
Blockchain evangelist. Content creator & graphic design hobbyist. Loves gaming!