You may have heard of NFTs selling for huge sums of money. Although this is possible, it is usually through a combination of status, utility, and luck.
Your first NFT sales are likely to be on a much lower profile – but to find an audience, you’ll need to promote your NFTs.
There’s a wide array of free and paid options for promoting an NFT.
Free Promotions
Social media
Engage with fellow creators and collectors, and gather real, organic followers. 100 engaged followers is far more valuable than 10,000 bots!
X (formerly Twitter) is the primary platform for NFT collections, although Instagram and TikTok are growing in popularity.
Be sure to start promoting your NFTs ahead of their sale. This gives potential buyers time to learn about your NFTs, ask questions, and decide if they’d like to make a purchase.
Get featured on Drop Calendars
Many NFT marketplaces will promote recently-created NFTs. Drop Calendars produced by websites, services and platforms will typically have a way to apply to be featured, and can be a great way to gain visibility with an existing audience.
Media opportunities
If you’re launching an NFT project, NFT-focused influencers, websites and media outlets may want to talk with you.
Explore NFT-focused podcasts, X Spaces and websites to find an outlet that would be interested in highlighting your work.
Paid Promotions
Paid articles
A paid article on a website dedicated to NFT coverage is one of the best ways to find an audience.
MagNFT has a global audience of NFT art enthusiasts – and by placing an article on the site, you’ll add credibility, notoriety and prestige to your NFT collection.
News outlets will often share your article via their social media network, meaning you can reach a big audience across multiple platforms at once.
Work with influencers
There is huge number of NFT-focused influencers, covering every niche in the industry. On top of giving visibility to your NFTs, they can also share their experiences and give you valuable advice.
This is often costly, but the right influencer could give big exposure to your NFT collection.
Set up a website
By publishing all of the information about your NFTs, potential buyers can learn more about you, your story and your work. If you add FAQs, they can have the most common questions about your NFTs answered right away.
This helps news outlets and influencers, as they can quickly check any information about your NFTs without having to ask you directly.