Everyone has their own reasons for wanting to purchase an NFT – but in general, there are three main motives: investment, support and pleasure.
Many buy NFTs exclusive to make money. This can be done by flipping them for short-term profit, or holding them as a long-term investment. This many include buying an NFT for its utility, such as access to other benefits, perks or assets that are perceived as valuable.
Some buy NFTs to support the creator. The NFT industry is full of talented artists, creators and developers – and some purchase their NFTs as a way to support their work.
A few buy NFTs simply for pleasure. There is a near-endless amount of interesting artwork, digital collectibles and in-game cosmetics available to purchase as NFTs, which attracts sizeable interest from particular collectors.