Reigning Premier League champions Manchester City F.C. have collaborated with popular crypto exchange OKX to launch Unseen City: Echoes of Blue, a co-branded digital escape room.
Available to visit from August 9 to September 5, fans that enter the escape room face a variety of tasks in a virtual world, diving into the heritage of Manchester City F.C.
By completing these tasks, participants can obtain exclusive rewards, ranging from match tickets and limited edition “Unseen City” shirts, to a stadium tour with a Manchester City legend.
What is OKX?
OKX is a popular centralised crypto exchange with over 50 million users. On top of the OKX exchange, the platform also hosts the OKX NFT marketplace, the cross-chain OKX Wallet, and game development platform OKX Gamesphere.
The company has signed several high-profile commercial partnerships – being a Global Partner of Manchester City F.C., and the Primary Partner of the McLaren F1 team – exposing OKX to a huge global audience.
OKX became a sponsor of Manchester City in March 2022, before becoming their Official Sleeve Partner in 2023. Their work with the team saw OKX secure the 2023 Sport Sponsorship of the Year award from the European Sponsorship Association.
What is Unseen City: Echoes of Blue?
Unseen City: Echoes of Blue is a digital escape room experience. Participants explore five distinct rooms; the Training Room, Strategy Room, OKX Lounge, Trophy Room, and Lobby. Each room features unique challenges, which participants must complete to progress to the next room.
During this virtual experience, participants are guided by AI-powered avatars of several of Manchester City’s star players, including Jack Grealish, Kevin De Bruyne and Alex Greenwood, receiving an array of helpful tips from these digitized avatars.
“Throughout our long-standing partnership with OKX, we’ve continued to push the boundaries,” said Tom Boyle, VP of Global Partnerships Marketing and Operations at Manchester City. “Our latest Unseen City project allows our fans to test their City knowledge in an innovative virtual escape room environment.”
Bullish on web3. Competitive soul.