Esports giants Team Liquid have announced the relaunch of their fan engagement platform, MyBlue, on the Layer-1 Sui blockchain.
Initially launched in 2020 as Liquid+, MyBlue – named after the official mascot of the team, Blue – the platform sees users complete a variety of social quests that spread the word about Team Liquid’s activities in exchange for rewards.
This integration with Sui will now give fans the option to acquire a soulbound NFT avatar of Blue and collect a variety of digital items for him to wear as they level up.
What can Team Liquid fans do on MyBlue?
On top of being able to acquire their own Blue mascot as an NFT, collect digital wearables and equip them on the character, Team Liquid fans will also be in with a chance of securing additional experiences and unique rewards via the platform.
Through this integration, fans will have a Sui wallet created for them once they sign-in using an existing social media accounts. This serves as a low-effort, easy way for fans to get on-board without having to know the ins-and-outs of blockchain technology.
To celebrate the relaunch of MyBlue, Team Liquid are hosting a celebration stream on November 14 from 20 UTC. Fans will be able to earn prizes through some unique and exciting games, as well as have the opportunity to enter the Ultimate TL Fandom Kit giveaway – with prizes including a Team Liquid store shopping spree, an Alienware peripherals package, and a custom Blue plushie.
What impact will the Sui integration have on MyBlue?
Both Team Liquid and Sui alike are excited about the potential that this integration could have on fan engagement and esports culture.
“Thanks to our partnership with Mysten Labs, we’ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform,” said Steve Arhancet, Co-CEO of Team Liquid. “Fans show up for us, and MyBlue will enable us to keep showing up for them by offering amazing experiences and unique rewards. I can’t wait for all our fans to get their own Blue.”
Anthony Palma, Head of Gaming Partnerships at Sui developers Mysten Labs added, “Through integrating Sui, Team Liquid fans will have a frictionless journey on MyBlue, acquiring collectibles to showcase their fandom without the need for a deep understanding of the underlying blockchain technology the platform is built on.”
Bullish on web3. Competitive soul.