NFT collection Lil Pudgys – the companion project to the popular Pudgy Penguins brand – has released the first episode of its eponymous animated TV show.
This 7-minute episode marks the start of the companion project becoming its own standalone brand within the Pudgy Penguins ecosystem – with its stated aim to “bring the Pudgy Penguins brand to households around the world.”
This debut episode will be the first of many to be showcased over the rest of the year and beyond, with Lil Pudgys set to be the focus of an expansion to the Pudgy Penguins brand that focuses on attracting a younger audience.
Key Insights
- The debut episode of Lil Pudgys has debuted on YouTube
- This 7-minute episode rebirths the brand as an arm of Pudgy Penguins that focuses on a younger audience
- Additional episodes will premiere across 2025 and beyond
- These episodes will be joined by digital and physical experiences, plus a new product line
- The aim is for its audience to progress to the Pudgy Penguins brand as they get older
What are Lil Pudgys?
Lil Pudgys is a 22,222-piece NFT collection on Ethereum, and the official companion project of the Pudgy Penguins NFT collection.
Debuting in December 2021, the collection has been regarded as a lower-cost entry point to the Pudgy Penguins ecosystem since their debut – but up until now, they have yet to be regarded as a standalone brand in their own right.
The debut of this animated series marks the start of parent company Igloo Inc. putting a renewed focus on the collection as an independent brand. Lil Pudgys will focus on younger audiences, whilst Pudgy Penguins will retain its aim to appeal to young adults.
As of writing, Lil Pudgys sit at a floor price of 1.28 ETH – roughly $3,150 USD.
What can we expect from Lil Pudgys?
This debut animated episode, titled “The Northern Lights Gem Sparks a Penguin Adventure”, is the first of a full series that we can expect to see over the coming weeks and months.
@chefgoyardi, the Creative Lead at parent company Igloo Inc., has revealed that the team has spent the past six months building a “unique identity” for the Lil Pudgys brand “that resonates with children and tweens”.
Across the rest of 2025 and beyond, we can expect to see more animated episodes, interactive experiences – both online and in the real-world – and an original product line, featuring “vibrant colours and playful designs” to engage with their younger target audience.
This approach aims to create a perfect entry point for younger fans who will be able to “graduate” up to the young adult Pudgy Penguins brand as they get older – creating a “seamless journey” across the Pudgy ecosystem.
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