The Pudgy Penguins community gathered this week for the latest Inner Igloo session, where CEO Luca Netz addressed a range of topics including product timelines, brand direction, and community sentiment.
The session also touched on the $PENGU token, launched in December 2024. Amid recent market volatility, Netz urged holders to maintain a focus on long-term conviction rather than short-term momentum.
A brand vision document is currently in development, aimed at defining the project’s next phase.
What was discussed in the latest Inner Igloo?
One of the central topics was the project’s “birthday,” where community members debated which date should be considered the official anniversary of Pudgy Penguins. Some preferred April 4th, marking three years since the brand changed ownership whilst others pointed to the July mint date as more historically accurate. CEO Luca Netz proposed a dual approach—one date to celebrate the project’s revival and another to honour its origin.
The discussion also offered updates on physical products wherein The Ghost Collectible, delayed due to customs issues, has now arrived in the US and is expected to ship within the week and attendees were advised to update their shipping details if necessary. In addition, the team is finalising a new manufacturing partner for Season 3 toys, and updated Pez collectibles are planned for later this year.
Netz also commented on the $PENGU token, advising holders to avoid speculation and instead focus on the project’s long-term fundamentals, stating: “Don’t buy something just because it’s a thing. Buy it because you truly believe in it.”
What’s next for Pudgy Penguins?
A vision document is currently being developed to outline the brand’s goals and future direction. CEO Luca Netz used the analogy of “the internet’s Mickey Mouse” to describe the team’s ambition to establish Pudgy Penguins as a culturally recognisable character brand.
Whilst no firm release date was given, the document is expected to clarify how Pudgy Penguins will evolve as both a digital and physical brand.
In the meantime, the team says it will continue releasing updates, refining its product offerings, and building around long-term values despite current market fluctuations.
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