In general, there are three main reasons a collector will buy an NFT: investment, support and enjoyment.
Some people buy NFTs exclusively to make money. Whilst very risky, this can be done by flipping them for short-term profit, or holding them as a long-term investment. This may include buying an NFT for its utility – the perks received by the holder – which others may see as valuable.
Others buy NFTs to support the creator. The NFT industry has many talented artists, creators and developers, and some collectors choose to purchase their work as a way to support their ongoing. creators.
Alternatively, there are those that buy NFTs simply for enjoyment. There is a limitless amount of artwork, collectibles and in-game items available to purchase as NFTs, and that has garnered plenty of activity from enthusiastic collectors.