Global sportswear brand Adidas have joined forces with popular Ethereum-based NFT project Doodles once again to release a fresh series of digital packs, containing limited-edition physical apparel and sneakers, as well as digital wearables.
This partnership comes ahead of the upcoming debut of animated special Dullsville and the Doodleverse, and builds on the success of a similar collaboration between the two brands in 2023.
Available until August 16, the Adidas x Doodles digital packs cost $4.99 USD each, and contain two items each. Bundles of packs can also be purchased at a discount, with the largest bundle being 100 digitap packs for $374.99 USD.
Limited-Edition Collectibles
This Adidas x Doodles partnership offers an exclusive way to obtain limited-edition co-branded items. Each pack has a 1/200 chance of including physical Adidas x Doodles tracksuits, or exclusive physical Adidas Superstar sneakers.
These digital packs also include official Adidas digital wearables for virtual Doodles avatars. These come in three rarities – Essentials, Exclusives, or Grails – allowing purchasers to customize their avatars, or sell these digital wearables to others.
The Adidas x Doodles digital packs can be opened upon purchase on August 16, with those lucky enough to snag a physical item able to select their clothing or footwear size until September 16.
“With the upcoming release of ‘Dullsville and the Doodleverse,’ we’re proud of the ways we’ve organically embedded their classic styles into our animated special and Coi Leray’s music video,” said Julian Holguin, CEO of Doodles. “This partnership is about delivering for fans—and we know they’re going to love the limited-edition tracksuit, shoes, and digital items.”
Bullish on web3. Competitive soul.